Banner Advertising Specifications

Disk Requirements:
Macintosh or PC format is required. Submit files as .gif (prefered) or .jpg. Create files either through Photoshop, Illustrator or software that allows you to save in .gif / .jpg format.

Color Requirements:
Images are to be in RGB color format for display over the web. Resolution should be limited to 72 dpi for smooth monitor output.

Mechanical Ad Specifications:
Please use these guidelines when sizing your banner for display.

Large Banner Requirements: for display on main page
Width   540 pixels
Height   50 pixels
Resolution   72 dpi
Target Image Size   Between 0 - 15 KB
Small Banner Requirements: for display on left of main page
Width   170 pixels
Height   40 pixels
Resolution   72 dpi
Target Image Size   Between 0 - 10 KB

Important Notice:
A signed insertion order is considered a contract for advertising space. The publisher cannot and does not assume liability for advertising content; neither copy nor illustration. All advertisements are subject to publisher’s approval. The publisher reserves the right to reject or cancel any advertisements. The publisher shall have the right to hold any advertiser and or its agency jointly and severally liable for such monies as are due and payable to the publisher for advertising ordered and published.